Independent insurance agents face a challenging business environment. More and more
insurance business has moved to the internet, eliminating personal interaction. Worse,
many insurance carriers advertise directly to the consumer, bypassing the agent in favor of
But it’s not all bad news: 67 percent of people prefer to work with an agent, and there are
still plenty of unique ways to build your book of business. Here are four tips to get you
Use Facebook Live to Build Your Brand
You might be frustrated by the uncanny ability the internet and social media have for
attracting customers, but there’s no reason you shouldn’t go online and win business for
yourself. Using Facebook Live is a great way to build the know-like-and-trust factor that is
so essential to getting new business.
Facebook Live is simple to use. If you use your personal Facebook account for your
business, you can do it from your normal timeline. Find the box where you would normally
enter a new status and click Live Video instead. A window will open that allows you to
choose your video and audio inputs and title your new video. Then use your phone or
computer to record the video.
You can also broadcast a Facebook Live video from your business page. Just visit the page
and select the Live Video option from where you would enter a new post for your page.
From there, the steps are the same as above.
Being active on Facebook Live also allows you more interaction with your clients. You can
use it to build loyalty — something that’s hard to do even the old-fashioned way, when you
only speak to customers once or twice a year.
Chatbots Can Answer Basic Questions
The key to closing an insurance sale is making the product easy to understand. Folks enjoy
doing research online, so meet them there — with chatbots!
Chatbots allow you to use Facebook’s Messenger app to communicate with people anytime,
day or night. You can easily build a customized bot for your business with simple tools such
as Chatfuel and ManyChat.
You can use the bot for a variety of marketing purposes, including building your list,
answering questions and encouraging people to visit your website. Ultimately, it can
connect them to you for a live conversation.
Have a Community Page on Your Website
One of the most important keys to great SEO is having regular, high-quality, fresh content.
The trouble here is that few people want to read about insurance, and you might not want
to write about it, either.
Skip the regular blog route and create a community page instead. It’s surprisingly difficult
for members in your area to find answers to questions like:
Where are the best holiday lights displays?
What’s being built on the corner of 1st and Main?
Which local schools and organizations have plays this fall?
When are the fairs and festivals in this area?
If you have a blog that functions as a community information page, you can share
information people really care about, build loyalty, attract new visitors and give previous
visitors a reason to visit your site regularly.
Work With Carriers Who Value You
There’s no need to waste time with competing carriers. Instead, connect with carriers like
We help agents with brand marketing and direct interested prospects to our qualified
partnered agencies — like yours!
Stop making your business vulnerable to those you work with — choose carriers who care
today. Interested in getting started? Contact us!